What We Do
ReThink Studio aims to improve cities by developing and actualizing transit improvement proposals for urban regions. We pride ourselves on designing elegant solutions to complex problems. This is done by looking at a rich variety of analogous examples, questioning underlying assumptions and thinking holistically.
ReThink Studio’s methodology is best exemplified by ReThinkNYC, our debut proposal to establish a regional mass transit network for the greater New York City area.
Planning and Design
At the heart of our philosophy is a holistic approach to planning and design. Our best-publicized project, ReThinkNYC, captures this value by relying on a realistic understanding of how the current transit system operates and where the real opportunities for improvement exist.
The result: a comprehensive plan for unifying New York’s regional rail system that would fundamentally change both the way people move through the city and the growth patterns of the region for decades to come.
Our planning experience brings us the tools to look at other urban areas with a similar clarity, whether we are working with municipalities or developers looking to improve transportation-oriented development.
ReThink Studio has developed a reputation for creating stunning visualizations that have changed the terms of public discourse by explaining a series of complex, interrelated ideas in a way that is easily understood by the general public. The power of a clear, concise visual representation can not be understated. Taking a multi-faceted idea and representing it in a systemic manner that’s easy for the target audience to understand can instantly provide more credibility for any plan, no matter the scale.
Visualizations can include animations, renderings, or maps. The cost of each project depends on the complexity and length of the work.
Whether we are hosting events, conducting media interviews, creating renderings and videos, printing booklets, or broadening our reach on social media, our focus is entirely on bringing an idea to fruition. As part of our grassroots approach, we use online and print media to first distribute our ideas, increase awareness, and build support from the ground up. Then, with sufficient public consensus, we get the attention of decision-makers.
We recognize that for each plan, a different outreach strategy must be developed to accommodate different audiences. In this vein, our team specializes in adaptable public engagement, so we can reach the appropriate audiences. For some, that may be gathering support from industry experts or working with similar agencies. Other plans may need to be more focused on garnering public and media attention.